An Encyclopedia of Career Options

We offer a radically improved assessment for identifying best fit careers

Career Advantage is best for ages 16 and up — high school students, college students, and those looking for an encore career. There is no other career tool like it.​

Ignoring conative capabilities, the instinctive pattern of your MO (modus operandi), is the #1 problem with most career advice. ​

We've got that covered.

  • 94% of Users find Career Advantage program helpful/interesting.
  • 86% report Career Advantage program recommendations are on target.
  • 80% are exposed to new careers that interest them.

Created by Kathy Kolbe

Career Advantage was created by the world’s leading authority on human instincts, Kathy Kolbe. She evaluated over 30 years of her data to identify the conative capabilities required to succeed in jobs.​

Not Just Another Career Assessment

  • More than 1,200 careers
  • Description & education requirements
  • Salary range
  • Current state of the industry
  • New & emerging careers continuously updated

How it works

A short survey identifies what you need from a career to work true to your instincts. By considering how you naturally solve problems alongside your interests and educational goals, we surface careers that may be much more reliable and effective.

We don’t just tell you what you want to hear.

We tell you what you need to know.


Start Career Advantage Program Now!

Help students discover a future that matches their interest, skills, and instincts.